SEO stands for Search Engine Optimization and it simply means to rank a website i.e. to decide the ranking of the website on search engines like Google, Yahoo, Bing, etc. Suppose you submit the URL of your website, blog, or video in search engines like Google, Yahoo, etc. These search engines have an SEO robotic tool that checks how accurately your website, blog or video that you have uploaded has followed the SEO algorithm and accordingly ranking for your website, blog or video is decided. Therefore, the main work of SEO is to decide or give ranking to a website.
How it Works?
Now, let’s talk about how SEO work or what is its process that decides the category or ranking for your blog, website or video. It has some simple processes through which your website, blog or video has to pass. There are many tips and tricks to rank number 1 on google.
1. Web Submission
Web submission is the first process. When you develop a website, blog or video, you have to use the webmaster tool. In the webmaster tool, you submit your website or blog.
2. Website Crawl
SEO’s second process is Website crawling. The moment you submit your website or blog, the SEO robotic tool will copy all the content of all the pages of your website or blog in the server of your search engine like Google i.e. it does indexing.
3. Website Index
Website Indexing is the third process of SEO. In this process SEO index your website and show the results to the people.
4. Website Ranking
This is the final process in which ranking for your website is decided. After completing all the three processes, a category and a rank are decided for your website or blog. Depending upon the category, a page is assigned to your website and the ranking of your website on the page is decided and it will be displayed on the Google pages from where your visitors can visit the website.
Types of SEO
There are three types of SEO and in these types; the whole process of SEO is completed.
1. Local SEO
With the help of Local SEO, you can optimize your website for an audience located near you. In this, if anyone near you, search the keywords related to your website or business, then here local SEO works. In this, people near your place can locate your store or business.
2. On-Page SEO
After creating pages, you need to apply On-Page SEO and give information to people regarding your website like the topic of the website, what business or services will be given on the website. For this, you have to do On-Page SEO. You have to write the content and title, apply tags or tell the visitor about the topic to which your website is related or the services provided by your website so that whenever people search the keywords related to your website, the search engine will show your website in results and this is how visitors will come to your website.
3. Off-Page SEO
In Off Page SEO, you can get some websites, where you can apply back links or submit your website. If you submit your website on these websites, then it creates a good image in front of Google and Google recommends your website to people and attracts them and this will help in growing your business.
Benefits of SEO
1. High Traffic
Suppose, your website is ranking good in Google and when people search the keyword related to your website, your website is shown in first or second or third position and we know people always click on websites at first, second or third. Nearly 85% of people click on the first, second or third result. So, if your website is listed in these results, then you can get high traffic and many visitors will visit your website daily.
2. Website Branding
Suppose, your website is ranking in a good position and many visitors are visiting your website daily and you are getting a good sale or your business is growing very good. This will create your branding among the people.
3. Low-cost Traffic
Suppose, your website is ranking in a good position and you are getting a good number of visitors, in this case, you need not spend any money to attract traffic. If you use Google AdWords or Facebook marketing to rank your website or to generate traffic, then you need to pay some money. Therefore, this is the biggest advantage of SEO that you need not pay anything.
4. Complete ROI
ROI means Return on Investment. If your website is ranking in a good position and you are getting a daily large number of visitors who are using your services or purchasing products and giving you business, then you can get better ROI from there.
5. Business Growth
SEO helps in growing your business. Suppose your website is ranking good and you are getting a large number of visitors who are using your services or doing shopping and you are also getting better and complete ROI, that means your business is growing very well.
Basic Rules of SEO
By following some SEO basic rules, your website can be ranked in a good position.
1. Domain Name
Always purchase a domain name related to your business or services you are providing. If some keywords related to your website or business is present in your domain name, then this will benefit your website in getting a good rank.
Use the hosting of a good company. Use hosting which provides fast speed to your website and its speed should not get slow even if there are a large number of visitors.
3. Local SEO
After developing your website, apply Local SEO as it will attract local visitors to your website.
4. Website Submission
Submit your website in webmaster tools present on various platforms like Google, Yahoo or Bing. After submitting the website, then your search engine’s robot-like Google Bot will crawl your website and saves the website in the server of the search engine like Google due to which your website starts ranking quickly and your visitor can visit the website quickly.