Do you want to rank number one on Google? Well, I hate to say it's actually really hard. Ten years ago, it used to be really easy but now it's hard. I got started in SEO when I was 16 years old. I realized there was something that I had to do I paid a few marketing firms to help me with search engine optimization so that way I could rank number 1 on Google for terms like “job search” but you know what, I gave them money and I got no results. Eventually as a 16 year old kid I lost all my money. You only can make so much money cleaning restrooms and picking up trash so I had to learn it but when I first started. It was as simple as putting the keywords on your website and you could rank. I wish it was that easy.
These days number one focus is on content. Google has this update called hummingbird and with hummingbird, what they decided to do is, websites who just have content. Everything won't do as well as websites to focus on one single niche and are super thorough for example let's say you have a website around dating. If you have a website around dating and your article is let's say talking about five ways you can land a date or five ways you can land your dream date if you end up breaking down, hey go to sign up and you'll find a match after you create a profile you're not going to do that well but if you write an article that breaks down how to create a profile on match.com, the ideal picture the ideal description, how to be funny, how to even maybe add video, how you should respond to people and engage with them should you be hitting people up, what's the first thing you should say to them, how should you respond where should you go for your first date, how to carry from your first date and ask him on a second date but if you're super thorough and your content is so amazing that people are like huh Wow I read this article I don't have anymore questions and I know what to do next that's how thorough you need a be so poke holes in your content and as many holes as you can and fill them all up so then that way people are like, this is the end. All site that you should end up reading if you're interested in dating online.
- Let's go into the second tip. If you want to rank number one on Google, the second tip I have for you is optimize your title tag and your Meta Description. Have you ever done a Google search and noticed that every time you do it, there's this link at the top and then there's this one sentence with the link at the top is called a title tag and the description below is called a meta description. Now think of it this way, if you search for the phrase “online dating” and you don't see the word “online dating” neither the title nor the description, are you gonna click on the result? Well, if you are, there's something wrong because why would you click on a result that isn't related to what you're looking for. In addition to that, have you ever done a search for a term like “online dating” and have you ever noticed that the word isn't in the title or description that's because Google tracks who's clicking on what listing and they've learned that when a keyword is in the listing, the same keyword that you're searching for, they know you're way more likely to click through so in your title tag and your Meta Description. Make sure you include the keyword but you can't just include the keyword like “online dating” the easiest way I would do and I wish, it was this simple. I'll just put online dating online dating online dating online dating. if I could put it 20 times so people know that the article is on online dating, I wish I would get more clicks but it's not that simple. Yes, you have to include the keyword in your title and your description but it has to be appealing. If it doesn't flow in a sentence, it's not easy to read and it's not appealing or evoking curiosity. No one is going to click through. Here you can see how SEO works.
- The third thing I have for you is to use Google search console. Did you know that Google gives you a tool that teaches you how to rank number one on Google. Yes, I know that sounds ridiculous but it is true and it's called “Google search console” if you're not already a user of it, sign up, it doesn't cost a dollar. You're missing out if you're not using it. I can't emphasize that enough so now that you're using Google search console, give it a few days because it takes some time to populate data you'll see a screen that shows search analytics and this shows you all the pages on your website that are getting you traffic but the cool thing about Google search console is they also show you which articles are getting impressions and here's what I mean by impressions you know when you do a search on Google you don't always click through on a result right if you did then you would be clicking through on ten results every time you did a search that would be insane. What Google shows is, how many people are seeing your listing and clicking through and how many people don't click through so they show you how many impressions you're getting the clicks and the click-through rate and what you'll find is in general you're lucky if you're getting around a 5 percent click-through rate sometimes 10-15 but in most cases, most of your pages are gonna be getting less than 5 percent click-through rate. Now the cool part about Google search console is they show you all the keywords that you're getting impressions for and all the ones you're getting quick for now. Remember the first tip was about content thoroughness and you want an article that talks about everything under the Sun. You can use Google search console to tie in back to the first tip so kind of number one and three are related in which you want to take all the keywords you're getting impressions for and start adding them to your copy now don't just show them in and have your content be keyword rich where you know someone reads it and all it is “online dating” if someone was reading your article and it sounded just like that they're gonna bounce off your site because that means your content sucks and it just has too many keywords it has to flow naturally and be educational so you want to take those keywords that you're seeing in Google search console and add them to the article. Google gives you that'll help you rank number one that's Google search console use those three things and you can rank number one not just in the future but also right now. Now that you've learned these three tips, I challenge you in which I want you to take these tactics and implement them and then after you implement them in the next 45 days. You may also seek help and suggestions from some good SEO Service experts if you don't have enough time to work on it.
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