In 2020, everything is changing. According to Comscore, half the searches in 2020 will be Voice Search, Facebook reach continue going down, Instagram reach, LinkedIn reach all starting to go down as well and everyone's doing stories and going live.
Let’s discuss how digital marketing will change in 2020 and what you should do.
Trend Number One
Video reach will dramatically drop. Everyone is doing YouTube videos, Instagram videos, Snapchat videos. What people are doing now is they're shooting one video and will cut it up into bite-sized pieces, put on LinkedIn and sit around Facebook, YouTube and it goes everywhere. Everyone has figured out that video is the amazing form to connect with people, that’s why everyone's orient the solution multicast right. Even though everyone's doing the video that's fine but you can't do much about that. But what you can do is create more videos by focusing on just creating one video that works for all platforms and when you're doing this you can also go live too.
So when you're doing the videos and you go live, you'll also notice that you'll get more engagement and because you're live, they want to push it out-compete with the TV channel's rights. Facebook even has contracts with some of these sports networks of the world same like YouTube. So what they're doing is, when you go live because they want to compete with television, they're going to push it out to all your subscribers everyone on their platform and if you engage with them you'll get way more reach and then when you release recorded videos that aren't like, you'll notice that they'll get more love and spread as you've been doing live videos at least once a month.
Trend Number Two
Bite-sized Educational Interactive content is rising really fast. So if you look at things like Infographics, they are really long visuals where you just keep scrolling and scrolling and scrolling and it ends up breaking down what that subject is all about, such as the infographic can teach you how to do SEO. But what's working really well and this will continue to work well in the future is bite-sized educational content.
Trend Number Three
Traffic will decrease dramatically on mobile. On mobile devices these days, more search snippets are appearing and this is going to cause your mobile traffic to decrease. According to Merkel, total visits generated by organic search traffic fell 6% year-over-year in q2 of 2019. But mobile is the one that's getting hit the hardest where visitor growth has dropped from 13% in q1 of 2019 to 5% in q2 of 2019. So you're just like hey! Wait for my voll traffic is going to drop. As voice traffic is increasing, so what you should do is use structured markup on your site, which will help you get the Rich Snippets and that will help you get more voice search traffic and will help combat the decreasing mobile organic traffic.
Trend Number Four
Google will keep doing consolidation in different markets. Right now Google is going head-to-head with Amazon. But soon on Google, you can buy without even going to the e-commerce site. Google is going to be testing out more of these things to keep people on Google and making a purchase. Don't think of this as a bad thing, you could actually adapt to Google's changes and generate more sales and traffic and leads. For example, with some of the poems that they're testing out, you can actually even generate a lead on Google without driving people back to your site. Let's say you're in the more industry you can actually generate a lead on Google. The same goes for purchasing on Google with an e-commerce store; you can sell your products directly on Google, without people having to go to your website which can also increase your revenue. Now, this is important because according to Jumpshot, 49% of all searches performed on Google results in no click that means if you're not adapting with these changes you're not going to get as many sales or leads, so adapt with them. You can read this article to rank number one on google in 2020. Awesome tips for beginners.
Trend Number Five
Influencer marketing budgets will decrease. Right now Social Engagement is continually going down. According to analytics firm Influencer DB, it was revealed that influencer engagement rates are nearing all-time lows. In other words, if influencers aren't getting as much engagement, they can't charge as much because there's not as much of an ROI, so the way you want to combat this is just don't pay influencers as much money. But find more and more influencers and go for quantity. This will help you to still generate good sales from influencer marketing.
Trend Number Six
Social media stories won't be as popular and it's easy to win on. See everyone's doing stories these days, people even unfollow stories, they don't care to engage with, so if you want to do really well on platforms like Instagram, you're going to have to do something called close friends, where you got to entice people to join your close friend group in exchange for exclusive content and that way they see your stories go out and you get the engagement according to your chance.
Trend number Seven
Shop experiences will get more and more adapted. For example, you can buy on Google, you can shop the look pins on Pinterest and you're going to even see things like virtual reality come into the place where you and your buddies may have a virtual reality experience together. We're alike in a mall setting or a store setting and we can buy products. You're going to start seeing more of these things come to fruition in the upcoming months and years. So if you dock with it great and if you're like no one cares about virtual reality, I'm not going to adapt to it, then you're going to be passed by.
Check here - On-Page SEO Mistakes That Can Ruin a Blog