Now a days, many people have started writing blogs. Through blogs, they share their valuable knowledge with the world and most interesting thing about blogging is that these blogs or websites are becoming source of passive income. Many people earn a lot by simply writing the blogs. But some bloggers commit On-Page mistakes unknowingly, that resist them to get succeed. Let’s discuss some of these mistakes.
The first mistake and it's a big one, it's having the tips and your articles being too obvious, the reason that this is an SEO mistake. When somebody goes to a post that just has obvious tips on it, they will bounce back to the SERP and they're going to find another article and that's a clear signal to Google that your article isn't very valuable. Here's an example, let's say you were writing this post “7 Tips for Running your First Marathon”, so what would be like the worst tips you could give, for that these are like drink water i.e. you need to take your water running a marathon or stretch pace yourself train ahead of time. It's a problem that everyone knew it before they read your blog post and so they won't find much value there. But there's one really clever tip is to start with lame tips so if you're writing this post, write your 7 awful lame boring tips here and then go research each one of them to find a clever hack about that thing. For example, “drink water well”.
What if you just go look up a steady, I'm sure there are a dozen or that have been done on “how much water you should drink when you're running a marathon” and now your tip isn't “drink water”. Its elite marathoners and first marathoners alike generally drink two liters of water during the course of a marathon. Now, I have some new knowledge stretch, what if you go and find out “what the most common injuries are among people running their first marathon” and then you find a simple stretch that would help with that, that's easy.
You pace yourself, go look at numbers of marathon results and how long it takes an average first time marathoner to finish and then instead of pace yourself, your tip can be shoot for an eight minute twenty second pace, etc. So it's a really cool process so that even if you don't know much about marathoning, you can quickly find some ninja clever tips to make your blog seem valuable and helpful to somebody.
Showing Lack of Knowledge
Showing a lack of knowledge can be kind of difficult because some writers really don't know much about the topics that they get, before they have to research them, for example, one topic was “Is Kokanee Good to Eat?”, this was the title of the post and the writer said, Kokanee taste somewhere between a salmon and a trout and kokanee is salmon. That’s awkward. But that kind of thing can happen really with anybody's website i.e. if you're just kind of diving into the topic of your blog, you're gonna be making these little slips in the way that you write and it's an on-page SEO mistake because it makes somebody just immediately removes the credibility from your site and it makes somebody want to leave when they see something that's an error, so whether it's you, if you're new in your topic, that you're writing about or if you're hiring freelancers to write some of your content, this is the kind of mistake that can happen.
So if you're hiring freelancers, you're going to a content mill. You should outset outsource a lot of your writing but you need to know that you can't just copy and paste what a writer did on your site and say good because they may not have had enough time to really understand the industry, otherwise you're making mistakes like that. Another one that we're seeing very often is the article writer did a great job writing it but then it goes to an image. The person who adds an image to the post and they don't know anything about that topic and so it was about you know the best lures for kokanee fishing and they add a picture of a bass lure on it. It's just gonna remove the credibility of the post. But it's easy to make a mistake. So the tip is to find a way to fact-check what goes on your website as you don't want to lose credibility.
Split it Out
So for our third tip, we call it spit it out i.e. we need to get more concise and to the point in our answer paragraph. So for this one I just wanted to discuss a few examples. Let's start off with this post called “Most Common Travel Trailer Ball-Sized”, this is something that I'm sure a lot of people are searching for their travel trailers, so let's go down to the answer paragraph. You can see that it says while smaller two-inch balls are common in little utility trailers and even some very small teardrop trailers, the two and 5/16, 16 inch ball size allows for the heavier load of a camper trailer.
So you see that the answer starts with a very specific caveat rather than an actual answer. You know what the reader is looking for and what we're looking for is the second half of that sentence i.e. the 2 and 5/16 inch ball size allows for the heavier load of a camper trailer, that's the best possible answer here. Rather than starting out with a caveat, we should start with exactly what the reader is looking for and I know that sounds a little nitpicky but it really could be the difference between getting a Google snippet and not getting it.
Stay on the Topic of Blog
Consider another post called “Fishing Better in High or Low Pressure” so the differences in air pressure allowed for changes in fishing conditions. There are many opinions as to what is better for fishing. Fishermen will claim that a sudden low-pressure system offers better fishing conditions than those of a high pressure system, we're defining low and high pressure systems and then we say there are many opinions as to what is better for fishing but the title of the post is fishing better in high or low pressure, so the person searching this just wants to hear the answer to that, meaning fishermen will claim that a sudden low pressure system is better for fishing but it really doesn't matter all that much. That's our answer, that's what we need to get to first. Our fourth and final topic is making sure you stay on topic in your blog post.
This takes the form of having an outline of subheadings that's totally relevant, helpful and on topic with what your reader came for. So for this one, we just took a sample post called “How big do German Shepherds get”, this is something that could be on any pet blog, so it may be relevant to some of you guys, so the temptation with this one can be to have an outline of subheadings. This starts out helpful with a subheading like the average height and weight of a German Shepherd but then to get more general and non specific to our topic with things like the diet of a German Shepherd, how to groom a German Shepherd, how to train, etc, these are subheadings that people put all the time in posts like this. But that really aren't as helpful as what some other subheadings could be.
What we would probably put in a blog post like this. We would start off with the subheading that we did over there which was average height and weight of a German Shepherd but then we would move on and be still be helpful and relevant to what reader is looking for and we would do something like difference in size between male and female foods that promote growth in German Shepherds breeds that are similar in size to a German Shepherd. So we're staying relevant to what the reader is looking for we're getting inside their head and thinking what they would want to know in the next subheading what would their next question be.